Dhirsons Jewellers has introduced its Mother’s Day campaign, ‘First Love. First Gold.’, featuring gold and diamond jewellery collections across stores and online to mark the occasion through themed retail storytelling.

Akoirah recorded strong sales and footfall growth across Mumbai, Navi Mumbai and Pune during its Akshaya Tritiya campaign in April 2026, driven by a diamond draw initiative and in-store engagement.

With customers entering stores pre-informed and decision-ready, jewellery retailers are witnessing a shift in conversion dynamics, making in-store experience design a critical factor in influencing final purchase outcomes.

Candere broadens its retail footprint in Maharashtra with new stores in Andheri and Mulund, marking a stronger presence in Mumbai and advancing its strategy to offer accessible, contemporary jewellery to urban consumers.

Senco Gold & Diamonds strengthens its Jharkhand footprint with a new 5,500 sq. ft. Hazaribagh store, offering signature gold, diamond and platinum collections alongside an immersive retail experience tailored to local customers.

In a conversation with Ayesha Vaswani, Shravan Satyani, Co-founder of Tyaani Jewellery by Karan Johar, shares insights into celebrity collaborations, evolving consumer expectations, and why trust and transparency matter more than ever for a new-age fine jewellery brand.

Kalyan Jewellers, one of India’s leading jewellery retailers, strengthened its presence in Assam with the launch of a new showroom at K.C Gogoi Path, Khalimari, Dibrugarh. The store was inaugurated by actor Genelia Deshmukh, marking a significant milestone in the brand’s expansion in the Northeast.

Lab-grown jewellery startup attracts fresh capital from India Quotient, Titan Capital, and Huddle Ventures

Jewelbox, a leading name in lab-grown diamond jewellery, has strengthened its foothold in South India with the launch of its flagship store in Jayanagar, Bangalore

Kirtilals has expanded its presence in Kerala with the opening of a new showroom in Pattom, Thiruvananthapuram. The showroom features a dedicated Bridal Studio, offering a personalized experience for bridal jewellery shopping with advanced customization technology

Sangeeta Boochra, founder and designer of the eponymous jewellery brand, talks about how her brand connects with customers, with strategies ranging from celebrity collaborations to affordable collections that broaden appeal

Kalyan Jewellers, one of India’s most trusted jewellery brands, has inaugurated a new showroom at Charminar, Hyderabad

P N Gadgil Jewellers Limited in terms of the number of stores as on January, 2024, which is the largest market for BIS-registered outlets in India has filed its Draft Red Herring Prospectus (“DRHP”) with market regulator Securities and Exchange Board of India (“SEBI”)

Zen Diamond, a Turkish jewellery brand, set to expand into the Indian market with flagship stores in major metropolitan areas